A live voice when I call a business. If you are like me you loathe getting an automated phone menu. As soon as I get a recording I start mashing "zero" until I get a live person. I do not believe recordings and menu options make your company more efficient. People like to talk to actual people when they phone a business. Companies do not seem to get this simple fact.
I phoned the Apple Store in Calgary. I immediately got a recording and I started hitting "zero" to get a live person. I like Apple and I like their products even if I do find them overpriced. I find their customer service has always been great. The problem is that they want you to make an appointment if you have a problem. So I tried to phone for one.
I eventually got a live person who was pleasant. When I told her I wanted to make an appointment to get my phone fixed I found out she was in some kind of call centre. Even though I called the store I got bumped somewhere else. She did transfer me to the store and I got my appointment. All this after twenty minutes. I honestly think nonsense like this costs businesses money.